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New England Market Demographics

        Hartford        
    Boston/   New Haven/   Portland/    
    Providence   Springfield   Concord   Total U.S.A.
Population                
Total Population   4,621,800   2,480,300   230,800   245,622,700
% of U.S.   1.9   1.0   0.10   100.0
Total of New England   12,918,800 = 5.3% of U.S.        
                 
                 
Households                
Total Households   1,725,400   917,000   89,400   90,849,000
% of U.S.   1.9   1.0   0.10   100.0
Total New England   4,795,800 = 5.3% of U.S.        
                 
                 
Food Store Sales                
Dollar Sales   $6.6 Billion   $3.8 Billion   $523 Million   $322 Million
% of U.S.   2.1   1.2   .16   100.0
Per Household   $3,842.46   $4,094.44   $5,852.98   $3,543.62
Total New England   20,266,688 = 6.3% of U.S. / Per Household $4,225.92
                 
                 
Percent Households by Income                
Under $10,000   13.6   12.4   14.5   17.6
$10,000-19,999   17.0   16.5   21.9   21.4
$20,000-34,999   22.9   23.6   27.4   25.9
$35,000-49,999   19.0   20.1   18.4   17.2
$50,000 & Over   27.5   27.4   17.8   18.1
                 
                 
Source: Survey of Buying Power